How Bud enabled Apprentify to provide a seamless learner experience

Apprentify, is a specialist provider of marketing apprenticeships including Digital Marketer, Junior Content Producer and Marketing Exec, they offer learners technical training which is tailored to align with the needs of leading employers in the sector.

The Apprentify team set out to offer unique yet business focused apprenticeship / training, and designed an industry leading apprenticeship / talent assessment centre which runs every week online, testing over 30 candidates on their digital marketing knowledge, skills and behaviours. The concept is to get the right candidate into the right apprenticeship and employer from day one.

Apprentify knew that it had to have the very best programme and designed this to be fully online with the very latest techniques and trends. Its ‘Path to Mastery’ programme allows learners to develop a digital marketing specialism, such as web design, paid search or social advertising.

The goal was to provide every learner with the knowledge and skills to enhance their existing role or confidently become a vital part of the business they join and become a success, therefore selecting the right technology partner was extremely important.

The Challenge

Apprentify is a relatively young and agile organisation with ambitious plans to grow its apprenticeship numbers and programmes, so a scalable infrastructure that could sustain its future growth was crucial.

Apprentify required an end to end operating system that would set learners on a clear progression path and ensure funding compliance. Additionally, its remote organisation of management demanded a platform which could standardise training delivery whilst seamlessly managing the apprenticeship journey, from employer records and accessibility, to learning for the apprentices and compliance for the coaches and quality oversight.

Bud spent three months working closely with Apprentify to implement the platform, providing continuous consultation to ensure the product addressed the client’s unique challenges. Initially, a key part of Bud’s role was preparing Apprentify to go to market by streamlining the process of learner enrolment with its simple self-service data capture – reducing administration time and cost for the business. With each trainer being based remotely, Bud’s digital platform offers the key advantage of visibility for everyone involved in the process of delivery.

The Solution

“The platform provides security: Apprentify can see in real time what their staff are doing, and they can therefore feel confident that the quality of training meets agreed standards – or take early steps to rectify any issues,” said Alistair Wakefield, Account Manager at Bud Systems.

Bud’s fully interactive learning portal provides a clear framework for monitoring learners’ progression against agreed KPIs. This framework, in turn, has been highly beneficial for Apprentify in designing its own curriculum.

‘A key feature of the Bud platform is that each learner’s program of learning is clearly set out so they know exactly what the next twelve months or so will look like – they know exactly what they are working towards from the outset,” said Alistair.

“Working with Bud from their inception meant Apprentify was able to build its curriculum in a systematic way that they could then deliver out to their trainers – something that might be more challenging for older companies with more established learning programmes.”

As a new organisation, audit readiness was a key consideration for Apprentify. With Bud, automated compliance checks to confirm funding claims are fully evidenced have helped to ensure that the business is ready for Ofsted and ESFA inspections.

The Future

With continual support from the Bud team, Apprentify has been able to go to market confidently, with robust enrolment processes in place, visibility over their network of trainers, and insight into their apprentices’ progress. It now has a solid foundation through which it can continue to grow as a business.

About Apprentify

Apprentify, offer a unique approach to turn aspiring marketers into business-ready experts. The business goes further than most recruitment or apprenticeship training providers, spending time and effort to perfect its specialist apprenticeship programme and talent recruitment process.

To find out more about Bud and how it can help your business to digitally deliver training email

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