Senior Business Development Manager

The Role

As Senior Business Development Manager at Bud you will be responsible for managing the end to end sales cycle, from pipeline generation to contract negotiation, winning new contracts with medium to large enterprises in the apprenticeship, skills and vocational education space. You’ll do this by using a combination of your 10+ years experience in tech (preferably SaaS sales); your exceptionally strong communication and influencing skills; your consultative approach to selling; your passion for the impact technology can have on learning; your experience of engaging at Director / C-level within a commercial environment; and your inherent commitment, drive and tenacity.

To be successful you will be able to engage with multiple stakeholders, understand their business processes, their current challenges and identifying the value that Bud can add to a training provider’s business. You will build a compelling value proposition that demonstrates how our service will positively impact their delivery of learning and ultimately improve their business outcomes.

The role is stimulating, challenging, complex and fast-paced. The ability to adapt, evolve and respond to the needs of our clients and thrive in a high-growth environment is essential. Being self-motivated, able to work independently and as part of a team is essential.

Key accountabilities

  • Driving sales growth by meeting or exceeding targets – with contract values up to £1.5m
  • Developing strong relationships with key decision makers across a range of training providers; building your personal credibility with all stakeholders especially at senior
  • Producing and implementing sales plans to achieve continual business growth
  • Understanding our target clients’ business vision, strategy and priorities at Executive and operational levels
  • Contributing to and executing go-to-market strategies
  • Generating your own leads through focused prospecting and outreach methods
  • Pursuing marketing qualified leads
  • Leading product demonstrations
  • Developing and managing responses to formal ITTs, RFPs, RFIs etc.
  • Commercial negotiation of service agreement terms
  • Working closely with our Marketing team to develop and deliver lead generation activities
  • Actively managing a pipeline of leads and opportunities to successful conclusion
  • Committing to and delivering monthly forecasts for new business
  • Attending industry events

You must have:

  • 10+ years experience in a client facing (outside/field) new business sales role; with preferably 5+ of these selling complex technology into the C-suite you will need to have experience of gaining entry to the CxO level and the gravitas to influence business leaders once you’ve established the relationship
  • A demonstrable track record of sales success in multi-level complex commercial environments; preferably in a technology, SaaS or services oriented environment
  • Excellent influencing skills
  • Outstanding written and verbal communication skills
  • Experience of applying deal planning methodologies e.g. MEDDIC or similar is highly desirable
  • An understanding and ability to apply the principles of Challenger and/or Sense-Making sales methods would be an advantage
  • Proven experience and the drive and commitment to generate new opportunities from your own outreach
  • A strong analytical and problem solving mindset
  • Experience in bid writing and direction of bid teams
  • A good grasp of social selling
  • Understanding of education technology (EdTech) or the ability to quickly build this understanding
  • A background or experience in the apprenticeships / training sector is desirable though not essential – alternatively you will possess the ability to quickly learn about the sector
  • Educated to degree-level or equivalent
  • Able to travel extensively in the UK if required and to work flexibly

The Team

You will work within the growing Sales & Marketing team. Reporting to the Business Development & Marketing Director, working closely with the other BDMs, SDR, Head of Marketing, Marketing Manager and Executive. You will be supported in the sales process by a Pre-sales specialist, Implementation consultants and Product team members.

You will also collaborate with the Customer Success to maximise your success.

The Company

Established in 2016, Bud is the next generation SaaS platform for the apprenticeship, skills and vocational education sector. By combining the knowledge of our industry experts with some of the brightest minds in software development we’ve created the best training management platform available.

At Bud, we’re passionate and proud to be engineering a solution that will enable more and more learners to access consistent, high-quality training and for training providers to maximise their business opportunities. Our customers love Bud because it enables them to drive up the quality of their training delivery at scale whilst reducing costs.

As innovators we’re constantly looking for new ways to improve training and learner outcomes through technology, and we’re working on a number of exciting new product areas right now. More and more training providers are switching to Bud. In fact, we’ve got a larger market share of enterprise level independent training providers than any other platform and we’re growing fast.

Working at Bud

We have a strong leadership team and a clear vision which has been translated into a sound business strategy. Each department aligning their strategic direction to the overarching organisational goals.

We are supportive and collaborative, working together to create a unique culture, where people thrive and build rewarding careers. We share a work ethic that provides the perfect blend of autonomy, professionalism and accountability, with a desire to have fun along the way.

Bud operates a hybrid working model. We believe in striking the right balance between remote and office working, ensuring connected teams, forging internal relations, whilst allowing our colleagues to do their best work both from home and our main office in Berkeley Square, Bristol.

Benefits & perks

  • Hybrid working
  • 25 days holiday (plus bank holidays), rising to 29 days (FTE)
  • Additional day Birthday leave
  • Private healthcare
  • Company contributory pension scheme
  • Personal development fund
  • Cycle to work scheme

Do your best work.
Join a best in class team.

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