Our Founders
Heather Frankham founded Lifetime Training in 1996 and built the business to be one of the largest apprenticeship and skills training businesses in the UK. David Foster joined Lifetime as COO in 2009, later becoming CEO, and helped deliver three-fold revenue growth during his tenure.
Having successfully sold this business, Heather and David have now created Bud, with a specific focus on building a complete solution that enables high quality training to be delivered consistently and effectively.
We are Bud
As leaders in the training and development industry for over two decades, we’ve witnessed first-hand the challenges that can affect apprenticeship management – not to mention accommodating apprenticeship reforms such as the levy, increased employer involvement and the move to standards. We knew there had to be a better way. That’s when Bud was born.
Leaders in the training and development
industry for over two decades

We combined our expertise and experience to provide a straightforward, fully integrated solution that effortlessly overcomes the many issues faced by training providers. It’s effective, efficient and engaging, resulting in an enhanced learning experience and a streamlined process from start to finish.
At a glance
A single, intuitive end-to-end platform
Supports delivery of standards and frameworks
Pre-built programmes, plus the option to create and edit your own
Levy ready, including managing complex funding claims
Increased efficiency, cost savings and control
Enables the delivery of qualifications from any awarding body
In-built applicant and caseload management, enrolment, reporting and CRM
First class customer service